I’m a freelance writer and editor specialising in beauty, wellness, fashion and culture. I work with publications, brands and agencies to create content that's informative, considered and enticing.

Inspired copy is an essential part of your brand identity, capturing your essence and conveying your personality. Whether on your website, brochures and packaging, or as part of a content marketing strategy, beautifully written copy attracts the right audience and helps them feel more connected to you. 

Having started my career in magazines, I still love contributing to print and online publications. My fashion and beauty journalism has appeared in bibles such as Vogue and Harper's Bazaar, Beauty Independent and Women's Health.

For more than a decade, I’ve also been a content marketer and copywriter for cosmetics and lifestyle brands both small and large. These include LUMIRA, The Guild, and Ego Pharmaceuticals skincare; retail brands such as Myer, Westfield and Coles; and fashion brands like Farfetch. 

My background in content marketing, combined with my strong beauty and fashion editorial skills, means that I enjoy bringing flair and an engaging approach to every project.

Michelle Bateman Creative Content