I’m a freelance beauty and lifestyle journalist and copywriter with almost 20 years’ experience working across print, digital and social channels. My areas of interest and expertise are beauty, fashion, retail and luxury lifestyle.

My fashion and beauty journalism has appeared in print bibles such as Vogue and Harper's Bazaar, The CEO Magazine and Women's Health. In the digital realm, my experience includes a contract role as editorial director for the Bauer Media-owned websites beautyheaven.com.au and beautydirectory.com.au, overseeing an SEO-led digital content strategy.  

For more than a decade, I’ve also been a content marketer and copywriter for cosmetics and lifestyle brands both small and large. These include LUMIRA, The Guild, and Linda Meredith skincare; retail brands such as Myer, and Westfield; and fashion brands like Farfetch.

My background in content marketing, combined with my strong beauty and fashion editorial skills, means that I enjoy bringing flair and an engaging approach to content.


As a copywriter, I enjoy working across different platforms and media, and am equally at home writing for print, digital or social channels. Similarly, I’m comfortable following a tight brief or devising an entire digital content strategy from scratch.

As an experienced SEO copywriter and print editor, I’ve been contracted to work on projects and campaigns by some of Australia’s leading content creation agencies, including Plump & Spry, Medium Rare, Bauer Media, Adcreators and Hyland.

Whether working with an agency or directly with a client, I enjoy taking a hands-on approach that is detail-oriented and designed to achieve measurable results.


My varied experience across both consumer publications and branded content has given me a comprehensive understanding of audience needs, allowing me to bring an editorial eye to your marketing objectives.

My services range from digital and communications strategy to publication editing, SEO-optimised beauty copywriting to editorial feature writing. Read more about the full list of services I offer.

Regardless of the medium, my focus is always on connecting with an audience and delivering the right message in the most engaging fashion.

To contact me, please email: michelle@michellebateman.com

Michelle Bateman Portrait
Michelle Bateman Creative Content