I work with amazing clients and leading agencies to bring their content marketing and copywriting to life. From ideation to execution, I love taking a hands-on role in content creation and work across all touch points, including print, digital and packaging.
Below are some of the projects I’ve worked on recently.
Do you need intelligent, creative copywriting or content marketing for your brand or agency?
I have deep category expertise in the beauty, health, design and lifestyle spaces so get in touch to talk about your next project.
LUMIRA
Australia’s leading niche fragrance company, LUMIRA originally sought me out in 2018 to create engaging content for their online Journal.
Since then, I’ve spearheaded their marketing and packaging content.
With some of the most unique and beautiful scents on the market today, LUMIRA is one of our leading fragrance innovators.
● Creative product descriptions for packaging and ecommerce
● Editorial-style content for the online Journal
● EDMs for DTC and B2B customers
● Press releases
● Other marketing copy and collateral
COLES HEALTH & BEAUTY
When Medium Rare Content Agency was tasked with creating a dedicated health and beauty magazine for Coles supermarkets in 2018, they brought me on as launch editor to lead the magazine’s content strategy and creative direction.
I continued in the editor role for five more years, overseeing the
growth and success of this quarterly publication.
● Editor for 19 issues spanning 2018–2023
● 433,000 readers each issue
● Ongoing multi-channel content strategy and execution
for print, digital, social and video
● Proven results in creating content that engages
readers and converts them into customers
● Positioned Coles as a trustworthy source of
high-quality health and beauty information