http://www.michellebateman.com/home daily 1.0 2023-11-08 https://images.squarespace-cdn.com/content/v1/57288fa127d4bd389b20098d/1699409920127-1ELEFZDNQ9OIMTDICRKA/Michelle+Bateman+Beauty+Editorial.jpeg Michelle Bateman - freelance writer, editor, communications specialist - BEAUTY EDITORIAL > https://images.squarespace-cdn.com/content/v1/57288fa127d4bd389b20098d/1699409921099-CU8804L178X70NM47P06/Michelle+Bateman+Content+Marketing.jpg Michelle Bateman - freelance writer, editor, communications specialist - CONTENT MARKETING > https://images.squarespace-cdn.com/content/v1/57288fa127d4bd389b20098d/1699409922690-HIV27CS1AZC6JTOR4R3W/Michelle+Bateman+Health+Editorial.jpeg Michelle Bateman - freelance writer, editor, communications specialist - HEALTH EDITORIAL > https://images.squarespace-cdn.com/content/v1/57288fa127d4bd389b20098d/1699409919955-KEKMHGP4QOFY8F0CY1NI/Michelle+Bateman+Beauty+Copywriting.jpg Michelle Bateman - freelance writer, editor, communications specialist - BEAUTY COPYWRITING > https://images.squarespace-cdn.com/content/v1/57288fa127d4bd389b20098d/1699409922502-VYFSCVDONVK7QOBG1RPF/Michelle+Bateman+Design+Editorial.jpeg Michelle Bateman - freelance writer, editor, communications specialist - ARTS EDITORIAL > http://www.michellebateman.com/contact-information daily 0.75 2023-11-07 http://www.michellebateman.com/about daily 0.75 2023-11-08 https://images.squarespace-cdn.com/content/v1/57288fa127d4bd389b20098d/0edc5bd6-4436-46b4-84db-34467f8818b0/Portrait+%E2%80%93+Michelle+Bateman.jpg ABOUT http://www.michellebateman.com/published-work-beauty daily 0.75 2023-11-08 https://images.squarespace-cdn.com/content/v1/57288fa127d4bd389b20098d/43156928-f8d4-421e-b638-285d0692f59f/Michelle+Bateman+Editorial+Stress+and+Skin.jpg BEAUTY - Stress: it’s written all over your face WOMEN’S HEALTH March 2012 https://images.squarespace-cdn.com/content/v1/57288fa127d4bd389b20098d/43f569fc-28e3-4df5-a882-0124d5387057/Michelle+Bateman+Editorial+Kester+Black.jpg BEAUTY - Edgy nail polish brand Kester Black is launching a cosmetics line BEAUTY INDEPENDENT January 2020 https://images.squarespace-cdn.com/content/v1/57288fa127d4bd389b20098d/b4f9153a-c603-46ff-8918-8ed6812e2b96/Michelle+Bateman+Editorial+Morning+Night.jpg BEAUTY - A morning-to-night winter skincare routine 9HONEY April 2023 https://images.squarespace-cdn.com/content/v1/57288fa127d4bd389b20098d/3c084ff6-c99d-4843-800d-c66b387bf359/Michelle+Bateman+Editorial+Protect+Skin.jpg BEAUTY - How to protect your skin from day to night 9STYLE November 2022 https://images.squarespace-cdn.com/content/v1/57288fa127d4bd389b20098d/c3d1b53c-716c-43db-b235-289cd3b0f8db/Michelle+Bateman+Editorial+Bondi+Sands.jpg BEAUTY - With a little help from Kylie Jenner, self-tanning brand Bondi Sands has surpassed $100M in annual retail sales BEAUTY INDEPENDENT October 2019 https://images.squarespace-cdn.com/content/v1/57288fa127d4bd389b20098d/6fea264a-0375-494a-8407-4b6cf7b565ca/Michelle+Bateman+Editorial+Dom+Porras.jpg BEAUTY - The rules according to Dom COLES HEALTH & BEAUTY Autumn 2023 https://images.squarespace-cdn.com/content/v1/57288fa127d4bd389b20098d/979150a7-fe34-4985-b157-deb67f38bafa/Michelle+Bateman+Editorial+Trend+or+Tradition.jpg BEAUTY - Trend vs tradition: which side are you on? MYER EMPORIUM Spring 2017 https://images.squarespace-cdn.com/content/v1/57288fa127d4bd389b20098d/49b6be2d-6105-47d9-a5b0-ee0498494bd3/Michelle+Bateman+Editorial+Lubin.jpg BEAUTY - Reviving a luxury brand THE CEO MAGAZINE July 2018 https://images.squarespace-cdn.com/content/v1/57288fa127d4bd389b20098d/39ed02cc-e354-49c9-b143-73d8b210c24c/Michelle+Bateman+Editorial+La+Prairie.jpg BEAUTY - The skincare icon that’s elevating science to an art AUSTRALIAN FINANCIAL REVIEW May 2022 https://images.squarespace-cdn.com/content/v1/57288fa127d4bd389b20098d/440433c7-9247-4446-8fbf-0b5e38be8d0f/Michelle+Bateman+Editorial+ABeauty+Diversity.jpg BEAUTY - Six emerging brands bringing greater diversity to A-Beauty BEAUTY INDEPENDENT January 2020 https://images.squarespace-cdn.com/content/v1/57288fa127d4bd389b20098d/51b94d61-7c46-425f-be01-86ccdb46b0dd/Michelle+Bateman+Editorial+Perfume+Power.jpg BEAUTY - Perfume power WOMEN’S HEALTH December 2011 https://images.squarespace-cdn.com/content/v1/57288fa127d4bd389b20098d/1ca21223-679d-4122-a90e-01d91520dc5d/Michelle+Bateman+Editorial+Facial+Serums.jpg BEAUTY - Everything you need to know about facial serums COLES HEALTH & BEAUTY Winter 2023 http://www.michellebateman.com/published-work-art-design daily 0.75 2023-11-08 https://images.squarespace-cdn.com/content/v1/57288fa127d4bd389b20098d/74a8e1c2-4058-4de5-99d8-7bca124e27a8/Michelle+Bateman+Editorial+Mano+Glass+Bricks.jpg ART & DESIGN - Cool tactility – Mano Glass Bricks by Eco Outdoor and Tom Fereday THE LOCAL PROJECT September 2023 https://images.squarespace-cdn.com/content/v1/57288fa127d4bd389b20098d/ef533e57-09bb-4c14-bc1a-c85386600079/Michelle+Bateman+Editorial+Royal+Oak.jpg ART & DESIGN - Thirty years old – and looking as contemporary as ever THE AGE August 2023 https://images.squarespace-cdn.com/content/v1/57288fa127d4bd389b20098d/9ba5510f-4a4d-44a7-b683-660b290163a5/Michelle+Bateman+Editorial+Riverlee.jpg ART & DESIGN - Warmth in the workplace – Riverlee by Studio Tate THE LOCAL PROJECT September 2023 https://images.squarespace-cdn.com/content/v1/57288fa127d4bd389b20098d/e9f880cd-b95e-4f5b-bf62-635f677cd121/Michelle+Bateman+Editorial+Being+Art.jpg ART & DESIGN - Subject matter VOGUE AUSTRALIA May 2007 https://images.squarespace-cdn.com/content/v1/57288fa127d4bd389b20098d/1d6dc938-f8ed-4e4b-8bc6-8e28fe2671ba/Michelle+Bateman+Editorial+Country+Road.jpg ART & DESIGN - Woven into the land – Country Road Homewares and Kieren Karritpul’s new collection THE LOCAL PROJECT July 2023 https://images.squarespace-cdn.com/content/v1/57288fa127d4bd389b20098d/d33bf2f0-00fb-4f97-aa62-ac3cc753e93e/Michelle+Bateman+Editorial+Zegna.jpg ART & DESIGN - A suitable man IN THE BLACK November 2013 http://www.michellebateman.com/published-work-lifestyle daily 0.75 2023-11-08 https://images.squarespace-cdn.com/content/v1/57288fa127d4bd389b20098d/35bb65f9-d5ea-4168-9c97-5562ab974ec1/Michelle+Bateman+Editorial+Pinot+Noir+Festival.jpg LIFESTYLE - 2023’s ultimate occasion for wine lovers AUSTRALIAN FINANCIAL REVIEW November 2022 https://images.squarespace-cdn.com/content/v1/57288fa127d4bd389b20098d/a5e56592-ff22-472e-809d-5b8f364de38e/Michelle+Bateman+Editorial+Double+Rugs.jpg LIFESTYLE - Midcentury style meets modern convenience THE LOCAL PROJECT August 2023 https://images.squarespace-cdn.com/content/v1/57288fa127d4bd389b20098d/14fca4cd-5904-42ad-890f-57ad4ab89ba5/Michelle+Bateman+Editorial+Affair+to+remember.jpg LIFESTYLE - An affair to remember HARPER’S BAZAAR January 2009 https://images.squarespace-cdn.com/content/v1/57288fa127d4bd389b20098d/52762b4c-0bcc-47c2-9b0e-3608b51ebc31/Michelle+Bateman+Editorial+Melbourne+Wine+Bars.jpg LIFESTYLE - Five of the best wine bars in Melbourne THE SYDNEY MORNING HERALD April 2022 https://images.squarespace-cdn.com/content/v1/57288fa127d4bd389b20098d/12f5c4dd-c4cf-4bae-8396-8d2d2536bcc1/Michelle+Bateman+Editorial+Gift+Shop.jpg LIFESTYLE - Enter through the gift shop THE CEO MAGAZINE November 2018 https://images.squarespace-cdn.com/content/v1/57288fa127d4bd389b20098d/d6bc737a-8a65-4a53-b433-04b11cacee3a/Michelle+Bateman+Editorial+Identical+Twins.jpg LIFESTYLE - The identical twins whose intuition helps them make music together THE SYDNEY MORNING HERALD July 2022 http://www.michellebateman.com/published-work-health daily 0.75 2023-11-08 https://images.squarespace-cdn.com/content/v1/57288fa127d4bd389b20098d/37d1d8fd-ab03-4048-a1a3-653b52f71c01/Michelle+Bateman+Editorial+Tim+Jarvis.jpeg HEALTH - Better for you, better for the planet SUNDAY LIFE August 2021 https://images.squarespace-cdn.com/content/v1/57288fa127d4bd389b20098d/b97e6366-d323-4c68-8546-2183c340b999/Michelle+Bateman+Editorial+Mens+Health.jpg HEALTH - Let's talk about men's health COLES HEALTH & BEAUTY Spring 2020 https://images.squarespace-cdn.com/content/v1/57288fa127d4bd389b20098d/921eb724-bd2c-4f57-9fef-fc9822edd9a3/Michelle+Bateman+Editorial+Eye+Health.jpg HEALTH - Why you should keep an eye on eye health THE SYDNEY MORNING HERALD May 2023 https://images.squarespace-cdn.com/content/v1/57288fa127d4bd389b20098d/f5de87d4-50f7-44a2-9c73-c86407b196d8/image-asset.jpg HEALTH - Starting the next chapter SUNDAY LIFE April 2021 https://images.squarespace-cdn.com/content/v1/57288fa127d4bd389b20098d/c1fce7fa-3f06-49f3-b106-fc1fa5918770/Michelle+Bateman+Editorial+Smith+Family.jpg HEALTH - How to help some schoolkids start the year off right THE SYDNEY MORNING HERALD January 2023 https://images.squarespace-cdn.com/content/v1/57288fa127d4bd389b20098d/929644cf-eaa7-4dc5-af52-e100f6e7ab72/Michelle+Bateman+Editorial+Healthy+Men+Secrets.jpg HEALTH - Secrets healthy men know COLES HEALTH & BEAUTY Spring 2019 https://images.squarespace-cdn.com/content/v1/57288fa127d4bd389b20098d/eb9c2ffd-45a5-4d80-b401-d6e0754e26f4/image-asset.jpg HEALTH - Rethink your drinks COLES HEALTH & BEAUTY Winter 2023 https://images.squarespace-cdn.com/content/v1/57288fa127d4bd389b20098d/d23e105d-daaf-4635-8f82-60e6bbeee134/Michelle+Bateman+Editorial+Under+Pressure.jpg HEALTH - Under pressure VOGUE AUSTRALIA December 2009 http://www.michellebateman.com/clients daily 0.75 2023-11-09 https://images.squarespace-cdn.com/content/v1/57288fa127d4bd389b20098d/7a126076-e164-455e-a1e9-3eb687582fdc/LUMIRA+Collection.jpg CLIENTS - LUMIRA Australia’s leading niche fragrance company, LUMIRA originally sought me out in 2018 to create engaging content for their online Journal. Since then, I’ve spearheaded their marketing and packaging content. With some of the most unique and beautiful scents on the market today, LUMIRA is one of our leading fragrance innovators. ● Creative product descriptions for packaging and ecommerce ● Editorial-style content for the online Journal ● EDMs for DTC and B2B customers ● Press releases ● Other marketing copy and collateral https://images.squarespace-cdn.com/content/v1/57288fa127d4bd389b20098d/10dfcd8a-f681-4f1a-b22b-f911f489f2f5/Coles+H%26B+Covers.jpg CLIENTS - COLES HEALTH & BEAUTY When Medium Rare Content Agency was tasked with creating a dedicated health and beauty magazine for Coles supermarkets in 2018, they brought me on as launch editor to lead the magazine’s content strategy and creative direction. I continued in the editor role for five more years, overseeing the growth and success of this quarterly publication. ● Editor for 19 issues spanning 2018–2023 ● 433,000 readers each issue ● Ongoing multi-channel content strategy and execution for print, digital, social and video ● Proven results in creating content that engages readers and converts them into customers ● Positioned Coles as a trustworthy source of high-quality health and beauty information