I have extensive experience in the following areas. For larger projects and when required, I can recommend and collaborate with a network of fellow creatives with expertise in other fields, from videography to design.


  • Feature writing
  • Editorial shoot production and styling for both still-life and talent shoots
  • Publication editing

Copywriting and content creation

  • Brand publications
  • Branded, native and advertorial copywriting for print and digital channels
  • SEO-optimised web copy and blog content
  • Image styling and photography for social media platforms
  • Copywriting for social media platforms
  • Video scriptwriting
  • Press releases, newsletters and other copywriting

Content strategy

  • Strategic development encompassing various platforms including print, digital and social
  • Tone of voice development


  • Writing and editing SEO-optimised product and category descriptions
  • Creating engaging written and visual content to inspire, inform and support purchasing decisions